Meet the team who created this campaign

  • Raluca Andreica

    Copywriter & Creative Director

  • Miruna Iasmina Gheorghe

    Copywriter

  • Beatrice Bran

    Senior Account Executive

  • Manu Drosu

    ART DIRECTOR

Mechanic

The adoption online platform: arboricupovesti.ro. Giving voice to Nucșoara’s great historic legacy and tourist potential, the platform’s main asset is the map of the ancient trees: scroll over the map, choose your tree and complete the adoption form in a few simple steps.

You are prompted to write your story, we rewrite your story, audio-record it and generate a QR Code printed on a small coin and pin it to your tree.

You receive your adoption certificate and the QR Code to your story and the invitation to visit your tree.

Objectives

  1. raise funds for the conservation of ancient the trees

  2. add value to the tourist potential of Nucoara

  3. increase trust and reputation for Foundation Conservation Carpathia with a project that bridges conservation and community outreach

Results